At Paris’s Trocadéro, with the Eiffel Tower cutting through the skyline behind them, Zendaya and Anne Hathaway turned a routine photocall for Christopher Nolan’s new film The Odyssey into something that looked very close to a Bulgari sequel. One arrived masked in razor‑sharp archival couture, the other glowing in navy Prada and diamonds, and together they extended a jewelry story they have been telling for several years as leading faces of Bulgari.
Both actresses fronted Bulgari’s big recent chapters, from the 2022 brand film Unexpected Wonders to the high jewelry narrative Eternally Reborn. Now, on a global press tour that has already touched Miami and London ahead of the film’s July 17 release, their Paris appearance shows how a luxury house can let its ambassadors carry brand codes into independent projects and red carpets, rewriting what a jewelry contract looks like in practice.
Inside the Paris photocall: couture myth and polished maternity
Zendaya leaned fully into epic imagery at Trocadéro. Styled by Law Roach, she wore a look from Givenchy’s spring 1997 haute couture collection, designed under Alexander McQueen. The white dress cut a strict, sculptural line with sharp shoulders, a precise neckline and long, draped sleeves that nodded quietly to classical drapery without going costume. A gold mask‑like headpiece framed her face, turning the Eiffel Tower backdrop into something almost ceremonial. She finished the look with Fope jewelry, a reminder that even when she is not in Bulgari, the goddess persona she refined in those campaigns follows her.
Anne Hathaway offered a different kind of radiance. Expecting her third child, she chose a custom navy Prada dress with a sheer neckline and scattered, shimmering appliqués that caught the Paris light without overwhelming her silhouette. Stylist Erin Walsh kept the lines clean and let Bulgari earrings do the talking, placing the Italian house’s diamonds close to Hathaway’s face where every camera angle would catch them. Around them, Lupita Nyong’o in bordeaux Armani Privé with Hearts On Fire diamonds and Charlize Theron in sharp Tom Ford tailoring underlined that this was a full ensemble moment, but it was Hathaway who carried the clearest jewelry story.
From ‘Unexpected Wonders’ to ‘Eternally Reborn’, Bulgari builds a cast
A decade ago, a high jewelry house typically crowned a single woman as “the face” of the brand, then relied on print ads and a few gala appearances. Bulgari has been quietly moving away from that format. In 2022, Unexpected Wonders placed Zendaya, already a familiar presence for the house, alongside Anne Hathaway in a Rome‑set short film and campaign visuals. They were joined by Priyanka Chopra Jonas, Lisa and Shu Qi, not as background decoration but as an ensemble of protagonists exploring the city, each wearing Serpenti, Divas’ Dream or B.zero1 pieces that matched her on‑screen energy.
Two years later, Eternally Reborn pushed the approach into high jewelry territory, reuniting Zendaya and Hathaway with Liu Yifei in another cinematic story about renewal anchored in Rome’s architecture and light. The emphasis again sat on movement and character, with the actresses walking, turning and interacting rather than posing statically. More recently, the appointment of Florence Pugh to the same ambassador family has underscored that Bulgari now thinks in terms of a cast, with different ages, fanbases and acting styles that can be rotated across films, editorials and red carpets while keeping a coherent myth of modern Roman glamour.
How Bulgari’s ‘Odyssey’ duo is redefining the ambassador role
The Paris photocall shows how that ensemble strategy plays out beyond formal campaign sets. Hathaway’s Prada look would read as elegant maternity wear on its own, but the choice to anchor it with Bulgari earrings effectively drops the brand’s Roman high jewelry universe into the middle of a Greek‑myth blockbuster tour. Zendaya’s couture and mask, though paired with another jeweler that evening, echo the same goddess, queen and rebirth archetypes she has already performed in Bulgari’s films. The brand does not own the event, yet its aesthetic travels with its ambassadors.
Behind the scenes, stylists act as co‑authors of this new playbook. Law Roach’s taste for archival, museum‑level pieces lets Zendaya step into characters that feel as considered as any film role, while Erin Walsh consistently builds clean, impactful silhouettes that give jewelry space to shine, whether at Cannes or at Savoy Place in London. For aspiring models and actors, the lesson is clear. Being a jewelry ambassador now means carrying a story across years and projects, moving well on camera, collaborating closely with stylists and maintaining a visual identity strong enough that, like Zendaya and Anne Hathaway in Paris, you bring the brand’s aura with you every time you step in front of a lens.
